Electronic · FEMM · Jan 07, 2022

FEMM Release Radical Drug 'Mental Health' with New Music Video

FEMM Japanese group Mental Health music video thumbnail

FEMM went right ahead and expressed everything they wished to in the girls’ anthem 'Fxxk Boyz Get Money', which conveyed a powerful message and drew attention of influencers worldwide including Western cities, South America and Asia enough to have their 1st album Femm-isation in TOP 10 chart of World Albums category on Billboard Chart in the US, and Best Indies Album of HMV nationwide, in the UK.

Their second album Tokyo Girls Anthem released in December last year, guested world known producers Boys Noize, known for his work with A$AP Rocky and Frank Ocean, as well as Rina Sawayama cohort Danny L Harle and DaBaby/Lil Uzi Vert collaborator Star Boy.

'Mental Health' was a song that particularly stood out among them.

This Dark Neo Trap song was cowritten with FEMM themselves, their long time friend Yup’in and Radical Hardcore Clique who are best known internationally for their Gagaku influenced style of Hip Hop.

The music video for this song, a visualisation of a thick darkness, was re-cut today.

FEMM – Mental Health featuring Yup'in

This song can be perceived as the culmination and the deepest of FEMM’s works, who was one of the first to explore “DARKPOP” which has been under the spotlight in modern music. Their straight forward yet sharp stinging lyrics spell out the dark side of two-sidedness in human beings, mashed with chopped-up future bass-like Gagaku sounds (although they sound completely different to ears) are delicately uneasy, and portray the mental unbalanced-ness.

On the other hand, the way it does not carry any sense of vulnerability and the constant shooting self-assertion, is almost a soothing salvation. It speaks for the audience and leaves them in exhilaration of “thank you for voicing out!”, to phrase in words.

The video that visualises this upright musical work has turned out to be… the chaos, of the chaotics. A black light, which is impossible to exist in reality, is a modern expression made possible virtually in higher dimension of the 3rd world. It is definitely worth a look.

A three-sided box surrounded by LED panels utilizes a technology called Perspective, and represents a closed room hidden in the depths of the heart, in which FEMM and Yup'in themselves express the negative emotions that rage like wild bullets within their souls.

International artist YAMACAHNG’s intentional excessive usage of laser grid, also an internationally renowned visual collective “BRDG”’s highly concentrated and heavy computer graphics, as well as “GENDAI” with “UNVISION” the world champion of “WORLD OF DANCE”’s sick dance moves are something to look out for in the video.

A radical drug. This is not an exaggeration, and is FEMM's unique counter-product to modern darkness only FEMM can provide. The bitter taste of this drug will give certain buoyancy to the sinking minds.

Music videos from latest album Tokyo Girls Anthem are constantly being released with the schedule below:

24 December 2021: 'Tokyo Girls Anthem'
Director & Stylist: BABYMARY
7 January 2022: 'Mental Health ft. Yup'in'
Director: 2nd Function
14 January 2022: 'Lolly'
January 2022: 'ID:TIG3R'

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FEMM CDs

FEMM CHERRY EP cover art, featuring manga versions of mannequins RiRi and LuLa

FEMM – CHERRY [Digital]

£4.94 GBP

FEMM THE SIX TV edit cover art cute zombie members

FEMM – THE SIX (梨々れんれん神雫平坂ビーストVer.) [Digital]

£0.99 GBP

FEMM – THE SIX [Digital]

£3.99 GBP

FEMM Tokyo Ex Machina album cover by cyber punk designer Liam Wong

FEMM – Tokyo Ex Machina [CD]

£12.99 GBP

About FEMM

Rap duo RiRi and LuLa are two mannequins with a will of their own. Their signature song, "Fxxk Boyz Get Money," was a girl's anthem with a poignant message that was supported by American teens and quickly spread to Europe, South America, and Asia by agents (the name of FEMM's fans) including global influencers. As a result, their debut album "Femm-Isation" made it to the "Top 10" of the U.S. Billboard chart "World Albums". In the U.K., they were selected as one of the "6 Acts To Watch in 2016" by the Huffington Post and as the "Best Indies Album" by all HMV stores, opening up a new decade in the female rap scene both at home and abroad. They are also well versed in internet culture, and was one of the first to start the revival that is now sweeping the world, releasing the Vapor Wave interpretation of "80's-90's J-Pop Revival". In 2020 they released "404 Not Found", a six-song EP with the message of "a brand new sound that doesn't exist anywhere else (yet)". This led to an “upgrade” and launched a new era for the iconic duo as FEMM 2.0.

Their most recent album Tokyo Girls Anthem was released in December 2021, packed with a wide variety of rap tracks made in collaboration with globally active hip-hop producers such as Boys Noize and Star Boy. FEMM then released their latest album, Tokyo Ex Machina in January 2022. The artist’s aggressive musicality, which is linked not only to their agents but also to the dark world view and the global trend known as "Hyper Pop," has garnered deep and sharp attention from both domestic and international media.