lyrical school – RUN and RUN [Digital]
The six-member, all-female unit of dancers and rappers, lyrical school, caught the tech world's imagination with single RUN and RUN, which saw them "hack" viewers' phones in its mind-bending, quirky vertical video. It received over a million hits within weeks of going live, and had coverage from The Verge, Tech Times and Noisey, with the latter dubbing it "the best music video of all time".
The song is the title track from lyrical school’s first single, which includes two re-recorded tracks from the groups past in Japan's indie idol scene. Title track RUN and RUN is included on album Guidebook.