JPU Records is proud to introduce its first band NOT from Japan with Mexican led British three-piece I SEE ORANGE. Their new single Doll Guts, along with its fantastic video, are out now.

Fusing the raw spirit of Nirvana, the fierce energy of Joan Jett, and the modern edge of The Warning, 'Doll Guts' is a melodic yet menacing grunge anthem that walks the line between cute and creepy. It’s a sound that's nostalgic and fresh all at once, fuelling anticipation for the band’s upcoming debut album due later this year.

"Doll Guts is about the discomfort of being human," explains lead vocalist and bassist Giselle Medina. "It’s an expressive release of frustration toward unwanted emotions, wrapped in a contrast of the sweet and the grotesque. Hence the title; it’s cute, but a bit messed up."

The track opens with the chilling sound of a real vintage music box, an heirloom from Medina’s family in Mexico that sets the tone with its eerie charm. “It reminded me of old horror movies. When we recorded ‘Doll Guts’ the thing wouldn’t stop playing, it was like it had a life of its own…!” she laughs. “Cameron [guitarist] was terrified.”

Drummer Charlie Hart mirrored the melody on glockenspiel in the song’s bridge, intensifying its ghostly, fairytale-like atmosphere. Combined with crushing guitars and an explosive chorus, “Doll Guts” has already become a standout in the band’s high-energy live performances.

I SEE ORANGE – Doll Guts Music Video:

I SEE ORANGE turned heads earlier this summer with four sets at Brighton’s The Great Escape Festival, a set at Festival on a Farm and main stage of Minety Music Festival, a lineup which included Fun Lovin’ Criminals, Brand New Heavies and Toploader. Their previous singles, “Feebleness” and “Mental Rot”, have already amassed over 260,000 YouTube views, signalling a growing cult following for their off-kilter charm and unfiltered energy.

Now, the band announces their signing to JPU Records, a major move that sees the label, known for championing Japanese rock and metal, welcoming its first non-Japanese artist.

Tom Smith, founder of JPU Records, shares:

“I've always said that for a band to join JPU Records they have to spark some kind of feeling inside me. The moment I saw I SEE ORANGE live, that feeling hit me like a ton of bricks. I know JPU’s audience is going to love this band—they’re so much fun on stage and they embody everything I love about rock music. I see a bright future for I SEE ORANGE, and I’m thrilled they wanted to take the journey forwards with us.”

“Doll Guts” is available now on all major streaming platforms, along with its music videol. I SEE ORANGE has also been confirmed as the first band to be performing at Japan Underground: 15th Anniversary event in London on 17 November, alongside an unannounced band from Japan who will also be joining JPU Records.