BACK-ON – Kill The Beat feat. JESSE
A collaboration 20 years in the making. Japanese rockers BACK-ON finally release a track with the godfather of Japan's rock / hip hop scene; JESSE (RIZE / The BONEZ), the icon responsible for naming BACK-ON two decades ago.
"Kill The Beat feat. JESSE" sees the creative forces go back to the music that influenced them in the 90s and early 2000s, paying tribute to their roots and the music they love. Rock meets rap. English meets Japanese. True crossover mayhem crammed into 3-and-a-half-minutes. Or as MC TEEDA puts it on Instagram "music for the kids by the kids!!"
The single is out from midnight across Europe and North America, with the official music video dropping from 12-noon BST 30 July 2021. In the meantime, check out five things we learnt about BACK-ON, JESSE and motorcycle gangs from their special English video message, below.