Electronic · FEMM · J-pop · Apr 09, 2021

FEMM Keep It Cool with New Single

Japanese mannequin rap duo FEMM release new single 'Keep It Cool' today. The track flirts with elements of UK garage, 2-step and has a fresh, jazzy take on future bass. Following on from FEMM's recent dance releases 'Come&Go', 'Peach' and 'Dead Of Night', the track is accompanied by a music video set in the virtual city of New Tokyo in the year 20XX.

The single is available now to download, stream and add to playlists now and its music video is available to watch below:

FEMM's biting breakthrough girls' anthem 'Fxxk Boyz Get Money' went viral in 2014 and caught the attention of Western teens. This was followed by debut album 'Femm-Isation', which entered the Top 10 of Billboard's World Albums chart. FEMM were quickly established as pioneers of a new era in Japan's female rap scene, and to this day, they continue to ride the cutting edge of internet subculture.

FEMM's March 2021 music video 'Sugar Rush' was featured on the British music and fashion site Notion, and the popular music site Music Crowns introduced the track to its 4.5 million followers on social media. FEMM were also interviewed by the culture magazine Wonderland, which described them as having an "unmissable and unique sound". On Spotify, 'Sugar Rush' was included in tastemaking playlists such as 'Pop Hits', 'Dark Pop' and 'The Best Indie Pop', once again exposing music fans in the UK, Europe and the US to the avant-garde pop charms of FEMM.

Check out cool noir visuals and an unreal unicycle dance performance in the video for 'Sugar Rush':

FEMM's latest EP '404 Not Found' was released on 4 April 2021 as a limited edition MiniDisc. It features producers such as DaBaby / Lil Uzi Vert cohort Star Boy and Rina Sawayama / 100 gecs collaborator Danny L Harle. While the EP has a notably dark and industrial style, new single 'Keep It Cool' is closer to the brighter sound of FEMM's previous release, 'Sugar Rush'.

With 'Keep It Cool', FEMM have betrayed expectations once again. The single's exciting new sound is nonetheless in keeping with their guiding concept of breaking down the divisions between humans and machines, virtual and reality, borders and languages, to create something that had never before existed in this world. Now is the perfect time to immerse yourself in FEMM's leftfield utopia.

FEMM CDs

FEMM THE SIX TV edit cover art cute zombie members

FEMM – THE SIX (梨々れんれん神雫平坂ビーストVer.)

$2.00

FEMM – THE SIX

$5.00

FEMM – Tokyo Ex Machina

$14.00

FEMM – Tokyo Girls Anthem

$14.00

About FEMM

Rap duo RiRi and LuLa are two mannequins with a will of their own. Their signature song, "Fxxk Boyz Get Money," was a girl's anthem with a poignant message that was supported by American teens and quickly spread to Europe, South America, and Asia by agents (the name of FEMM's fans) including global influencers. As a result, their debut album "Femm-Isation" made it to the "Top 10" of the U.S. Billboard chart "World Albums". In the U.K., they were selected as one of the "6 Acts To Watch in 2016" by the Huffington Post and as the "Best Indies Album" by all HMV stores, opening up a new decade in the female rap scene both at home and abroad. They are also well versed in internet culture, and was one of the first to start the revival that is now sweeping the world, releasing the Vapor Wave interpretation of "80's-90's J-Pop Revival". In 2020 they released "404 Not Found", a six-song EP with the message of "a brand new sound that doesn't exist anywhere else (yet)". This led to an “upgrade” and launched a new era for the iconic duo as FEMM 2.0.

Their most recent album Tokyo Girls Anthem was released in December 2021, packed with a wide variety of rap tracks made in collaboration with globally active hip-hop producers such as Boys Noize and Star Boy. FEMM then released their latest album, Tokyo Ex Machina in January 2022. The artist’s aggressive musicality, which is linked not only to their agents but also to the dark world view and the global trend known as "Hyper Pop," has garnered deep and sharp attention from both domestic and international media.

We Think You'll Also Love:

Join the Mailing List

FEMM CDs

About FEMM

We Think You'll Also Love:

FEMM