New Tokyo's sentient mannequin duo FEMM have released new music video for 'Outta the Clouds'. The track is an electronic, groovy R&B number shaped by RiRi and LuLa's feelings through the pandemic. It's also the second new music video to be released from latest album Tokyo Ex Machina.
'Outta the Clouds' sees FEMM work with producer Woo Min Lee, responsible for popular tracks from Kpop acts TWICE, ITZY and NiziU. The music video was directed by Masashi Muto, and is the first time the Japanese filmmaker has worked with FEMM, having previously directed videos for Vengaboys, Kelly Rowland and Ayumi Hamasaki. It also sees FEMM switch the pop and girl-like aesthetics found in previous video 'We Got Each Other' in favour of more mature, beauty oriented hair and makeup styles.
The video visually represents the song's lyrical message; once the invisible walls (represented by acrylic shields and vinyl curtains) are gone, the fog will clear and there will be a brighter future.
Latest album Tokyo Ex Machina was released suddenly at the start of 2022 and features world renowned creatives from Europe to Asia, such as Jenna Andrews who has worked on BTS's 'Butter', One Direction, John Ryan who has worked with Maroon 5 and Rita Ora, as well as Danny L Harle who has worked with Charli XCX and Rina Sawayama.
The album's lead track 'We Got Each Other' was produced by Kool Kojak known for his work with Doja Cat and more. Its music video shocked agents (a term for FEMM's fans) around the world when FEMM smiled for the first time, even if it was just part of their dream...
A rap duo consisting of two mannequins with minds, RiRi and LuLa. Their most popular work 'Fxxk Boyz Get Money' was perceived as a girls' anthem with extreme messages among teenagers in the US, and went viral among international influencers and "Agents" (FEMM's fans) in Europe, South America as well as Asia. They are no strangers to the Internet culture, and were one of the first to incorporate the revival movement which is taking the world by storm. They released 80s / 90s J-POP REVIVAL with a Vapourware approach which was highly acclaimed. In 2020, they released a 6 track EP 404 Not Found (a status code used when a website cannot be found on the internet) with the concept "A brand new sound that is yet to exist". Not only among Agents, but they have gained worldwide attention with their dark styled aggressive take on the "Hyper Pop" sound.