BACK-ON Unite with Scene Godfather for New Single 'Kill The Beat feat. JESSE'
A collaboration 20 years in the making. Japanese rockers BACK-ON will finally release a track with the godfather of Japan’s rock / hip hop scene; JESSE (RIZE / The BONEZ), the icon responsible for naming BACK-ON two decades ago.
'Kill The Beat feat. JESSE' is out now. It sees the creative forces go back to the music that influenced them in the 90s and early 2000s, paying tribute to their roots and the music they love. Rock meets rap. English meets Japanese. True crossover mayhem crammed into 3-and-a-half-minutes.
Between them, BACK-ON and JESSE's music has been played over 100 million times on streaming and video platforms. They have also performed at festivals and events around the world, including the likes of Live 8, Live Earth and the Vans Warped Tour, as well as numerous anime conventions across the United States.
BACK-ON's bilingual MC TEEDA comments, "Finally we can collaborate with JESSE. We're really honoured. Thanks so much, brother."
JESSE adds, "I'm honoured as well. I'm 40. An old geezer, but they still look up at me. I don't look down on them. We've created music at the same eye level. That's why we could do 'Kill The Beat'. This song is everything from when we were growing up, first listening to music and making music. Rock, hip hop, reggae. Everything mixed together. This is not something new. We've been doing this a long time. And this is what we're good at. I hope you like it."
BACK-ON Kill the Beat feat. JESSE
BACK-ON + JESSE English Message
BACK-ON recently celebrated their 15th anniversary of signing with a major label with 2CD best album FLIP SOUND, featuring some of their biggest hits re-recorded and sounding fresher than ever. Among them are many of anime’s most recognisable theme songs, including 'STRIKE BACK' from hit series Fairy Tale, the theme song to which has been streamed over 14 million times on Spotify, and its official music video on YouTube viewed over nine million times – plus many millions more from unofficial videos. The band have also been responsible for penning mega hits from some of Japan's biggest artists, including Koda Kumi (the top selling artist in Japan for multiple years), SHOKICHI (EXILE) and LiSA, one of the most streamed artists outside of Japan.
JESSE (Jesse McFaddin) is a singer, rapper, MC, rock guitarist and business owner. He is the front-man of Japanese established alternative 3 piece rock band RIZE, who have performed at major international events such as Live 8 and Live Earth. He also has a proven careers as a music producer and composer, plus as a "Fashion Icon" among youngsters with appearances on SONY commercials and Vans sponsored 2009 Live Tour, in addition to gracing the cover of various fashion magazines. He also owns his own fashion brand and shop with gallery in Tokyo’s trendy Togoshi Ginza district.